- Amazon, Wegmans, Tesla, and Chick-fil-A are all wildly popular companies in the US.
- They all appeared on The Harris Poll's 2018 ranking of the companies with the best reputations.
- The rankings were based on factors like emotional appeal, vision, and social responsibility.
Amazon, Wegmans, Tesla, and Chick-fil-A are well-liked companies.
That's according The Harris Poll's 2018 ranking of companies with the best reputations among American consumers.
First, The Harris Poll surveyed 25,800 American adults to determine which companies are the most "visible" to the public. The top 100 most visible companies were then assigned reputation quotients based on participants' perceptions of each brand's social responsibility, vision and leadership, financial performance, products and services, emotional appeal, and workplace environment.
According to The Harris Poll, a score of 80 and above indicates an "excellent" reputation, while scores of 75 to 79 indicate a "very good" reputation. The top 14 companies on the list received scores within the "excellent" range.
To determine what's working for these brands, Business Insider compiled statements from current and former employees at these popular companies made on Quora and Glassdoor.
Do you work at any of these companies? Email acain@businessinsider.
An employee said that 'making sure the customer is 100% satisfied' is key at The Home Depot
Reputation quotient: 78.78
Home Depot employee Angélic Brodie wrote on Quora that working for the home improvement company was mostly like "working at any other retail place." But she added that "everything revolves around the core values of the company and making sure the customer is 100% satisfied."
And the brand has reportedly taken steps to better the experience of shoppers in the past.
Some customers, like Boston.com's Scott Burns, decried understaffing issues at the chain in the mid-2000s. But Home Depot has since streamlined and improved its application processes, in order to ensure customers aren't dealing with stores manned by skeleton crews.
And, in a store review written for Business Insider, Jessica Tyler found that Home Depot had a lot to offer consumers.
"Home Depot's selection was astounding," she wrote. "It had all types of flooring in a huge variety of styles and patterns, and there were a few employees in each department to help."
A LG Corporation employee described a fast-paced company dedicated to creating quality products
Reputation quotient: 78.92
An anonymous LG Corporation employee took to Glassdoor in 2017 to write that the South Korea-based conglomerate was "very customer-focused" and able to churn out truly "great products."
"Decisions can be made very fast to stay relevant and ahead of competitors," the employee wrote.
And, if the company's recent record earnings are any indication, consumers are liking what they're seeing from LG.
Business Insider's Antonio Villas-Boas gave LG's latest G7 'ThinQ' a positive review — and he was also a fan of the LG G6. And individual consumers aren't the only ones taking notice. CNET reported that Netflix recently gave "the vast majority" of LG's 2018 TV models its blessing.
A Berkshire Hathaway employee said the company has been able to become so successful by valuing "individual responsibility"
Reputation quotient: 78.97
Led by famed investor Warren Buffett, Berkshire Hathaway has a sterling reputation as one of the most successful companies in the world.
As Buffett's influence grew over the decades, Berkshire Hathaway's annual Q&A meeting in Omaha has morphed into a widely-attended, veritable "carnival" Business Insider's Akin Oyedele reported.
But, within the company itself, it's not all about Buffett. Sam Tucker, a former transportation underwriter at Berkshire Hathaway, wrote on Quora that company strives to live up to this by operating with a "lack of multiple layers of management."
"Another really great part of working there was the level of individual responsibility," Tucker wrote. "That may seem kind of weird, but knowing exactly what is expected of you — and what is not — is quite refreshing compared to many other corporations today."
That's probably why the Oracle of Omaha himself isn't worried about how Berkshire Hathaway will fare when he retires.
"That's for two reasons: the company's assets and its culture," Markets Insider's Jacob Sonenshine reported.
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