Suave's new ad exposes the truth behind the perfect hair you might see in shampoo commercials — and your jaw will literally drop watching it

admin April 05, 2018

As part of its new "Hair You Can Believe" campaign, Suave released a video on Tuesday that claims to expose how hair commercials are made.
The clip shows several tricks that it says the industry uses to make a model's hair look unattainably perfect in ads.
To create a "windswept" look, for example, people dressed in green bodysuits stand in front of a green screen and manually move a model's hair with green sticks.
Everything green is later edited out.
To add volume, stylists stuff models' hair with a ton of styrofoam balls.
The Suave ad suggests that the industry also uses plenty of hair extensions to add length and shine.

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