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Amazon kicks off massive sale on Ring's video doorbell as it closes $1 billion deal to acquire the company (AMZN)

Ring doorbell

  • Amazon has slashed the price of Ring's video doorbell to $100 from $150.
  • The doorbell allows people to see, hear, and speak to anyone at their door through a smartphone, tablet, or any other WiFi-enabled device.
  • Amazon kicked off the sale Thursday after closing its deal to acquire Ring.
  • The deal is worth an estimated $1 billion, making it one of Amazon's largest acquisitions in history.

Amazon said Thursday that it has closed its acquisition of the video doorbell maker Ring, and it has slashed the price of Ring's most popular doorbell to $100 from $150.

The doorbell allows people to see, hear, and speak to anyone at their door through a smartphone, tablet, or any other WiFi-enabled device.

The deal to acquire Ring is reportedly worth more than $1 billion, making it one of Amazon's largest acquisitions in history. 

The purchase will help Amazon expand its home security and new in-home delivery service, Amazon Key, which allows couriers to enter customers' houses to delivery packages when they aren't home. 

In a release, Amazon said it plans to work with Ring to reduce crime in neighborhoods. The company cited statistics showing that Ring doorbells reduced burglaries in neighborhoods by as much as 55%. 

"This is just the beginning — we will continue to move quickly and work hard to empower customers with a suite of security solutions that provide an affordable, effective way to secure homes and neighborhoods," said Dave Limp, SVP of Amazon devices and services.

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